
Unlock the people-centered, story-driven, passion-led fundraising principles that consistently inspire 5- and 6-figure gifts.
In a world filled with noise, the fundraisers who truly break through are the ones who lead from the heart. This book is a guide for those who are ready to raise more by feeling more — fundraisers who understand that the strongest campaigns aren’t built on flashy tactics, but on authentic stories, human connection, and the courage to lean into emotion. Whether you’re building a movement, supporting a cause you love, or searching for the spark that transforms giving into something unforgettable, this book will help you elevate your approach. It teaches you how to tap into the moments, memories, and messages that move people — so your fundraising doesn’t just reach goals… it changes lives.

This book gives you the tools, language, and confidence to connect deeply, speak authentically, and fundraise with passion and purpose.
How to craft donor stories that spark emotion and inspire bold giving
A proven framework for raising 6-figure gifts without pressure or burnout
Step-by-step scripts, phrases, and templates to strengthen donor conversations
The mindset shift that turns transactional asks into transformational relationships
Tools to help you fundraise with confidence, clarity, and heart
Heartfelt Fundraising is for leaders and changemakers who believe fundraising isn’t just a job — it’s a calling.

Nonprofit executives looking to elevate their impact
Fundraising professionals ready for a more authentic approach
Development teams seeking people-centered strategy
Faith-based and community-based organizations
Grassroots organizers driven by purpose, passion, and mission

Devon G. Mitchell is a nationally recognized fundraiser and the American Heart Association’s National Leaders of Impact Winner, celebrated for mobilizing communities and raising transformative dollars through heart-centered storytelling. After leading multiple 6-figure campaigns, Devon created Heartfelt Fundraising as the definitive guide for fundraisers who want to inspire generosity through authenticity, connection, and purpose.
Book Release: January 2026
Exclusive Presale Price: $19.99 (discounted)
Regular Price: $27.99
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